red dot award: communication design 2009 winner

2009. 12. 10. 07:12award

Corporate Design

Broadcasting news
(Brand Identity)

The branding for Broadcasting news is based on the strongly simplified visual language of pictograms. The theme “Look from various angles of view to express it as it is” composes letters with a cubist art viewpoint within a square frame which is neither “cold” nor “hot”. It uses only two colours of green located in the colour spectrum between hot yellow and cold blue, as well as its complementary colour red.