red dot award: communication design 2011 winner

Typography
BGY-aPaT
Corresponding to the difference in temperature of the work of the artist Wassily Kandinsky and the cubism of Pablo Picasso, this typography has been inspired by three different shapes and the cubism. They describe three different kinds of temperature: an equilateral triangle means "hot", acircle symbolises "cold" and a square means "not too hot and not too cold -lukewarm". Accordingly, the figures become the base of this typographical work as they start from the relation between emotion and temperature. The letters consist of dots and lines (straight lines and curves) in each base respectively.

online exhibition




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